Logos & Brand Image

Take a look at these logos. Can you guess which company these logos refer to?

Yes, you are right! It's Apple.

 Okay, now which one is the correct Apple company logo?

The correct answer is... B. Was that fairly easy to tell? If you own an Apple device or are familiar with people who own Apple products, you should be able to distinguish the logo without any difficulty.We are exposed to a handful of logos and brand identities daily. Yet, some companies are more easily identifiable than others, and this is partially due to the strong impact of their logo. Companies actually spend considerable amount of time and money deciding on the logo that will represent their company. Logos are a visual trigger to the buyers on what the brand entails. For Apple, the logo should give you a sense of modernity, sleekness, convenience, and fast-developing technology. While logos like the one below are more young, vibrant, and "cool" in terms of vibe since it's a streetwear brand geared towards young adults.